Category: Marketing


Digital Marketing by Pharma Continues 
Posted on Jun 25, 2012

While we were all burning shoe leather at BIO2012 this week, the good folks at eMarketer published an interesting article on digital marketing by pharma: Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages

How to Exhibit at #BIO2012 
Posted on Apr 27, 2012

Yesterday, we responded on LinkedIn to the following note: THis is our first BIO conference in June and want to make it a great one. Any hints or helpful suggestions for our booth?.  Our response was: Make your booth as self-sustaining as you can, then spend your time on all of the meetings you pre-arranged

The New Marketing Trifecta 
Posted on May 18, 2011

Flowtown has a terrific (and large!) graphic entitled “The New Marketing Trifecta.” The trifecta refers to the three ways companies should (or could) be marketing their products and services. These are eMail, Mobile Devices, and Social Media. This trifecta is clearly an approach that pharma/biotech companies will have to use in order to reach physicians with their

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