Observations from BIO 2012
As with BIO 2011, the bulk of our time was spent in the One-on-One Partnering sessions. More general reviews are found here, here, and here. As usual, BIO put on…
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Digital Marketing by Pharma Continues
While we were all burning shoe leather at BIO2012 this week, the good folks at eMarketer published an interesting article on digital marketing by pharma: Digital advertising spending by the…
Unmeet needs should drive drug development, not money
One again, Bruce Booth published a terrific post entitled Contrarian Opportunities in Biotech Venture. The crux of the article is that while big pharma is licensing in areas such as…