Biotech Business Development: The Volkswagen Lesson 
Posted by Carlos on Jun 10, 2013



biotech business development

Just sign and the asset is all yours.

Just sign a piece a paper and drive off with a new car.

They sure make it sound east, don’t they?

Yet VW does have a good point.

They, as the seller, want to make it as easy on the buyer as possible.

This thought is essentially what we were trying to convey in our last post.

Too many times we see “sellers” paint a complex picture that does not appeal to the instincts (especially financial instincts) of the buyer.

So if you’re on the sell side of a biotech business development process, take a page out of the VW marketing playbook.

Make the process as easy as possible for the buyer to understand.

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