While we were all burning shoe leather at BIO2012 this week, the good folks at eMarketer published an interesting article on digital marketing by pharma: Digital advertising spending by the…
Yesterday, we responded on LinkedIn to the following note: THis is our first BIO conference in June and want to make it a great one. Any hints or helpful suggestions…
Flowtown has a terrific (and large!) graphic entitled "The New Marketing Trifecta." The trifecta refers to the three ways companies should (or could) be marketing their products and services. These are eMail,…