{"id":1326,"date":"2013-06-10T12:03:32","date_gmt":"2013-06-10T16:03:32","guid":{"rendered":"http:\/\/lacertabio.com\/?p=1326"},"modified":"2013-06-10T12:03:32","modified_gmt":"2013-06-10T16:03:32","slug":"what-volkswagen-can-teach-us-about-biotech-business-development","status":"publish","type":"post","link":"https:\/\/lacertabio.com\/what-volkswagen-can-teach-us-about-biotech-business-development\/","title":{"rendered":"Biotech Business Development: The Volkswagen Lesson"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 450px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"   \" alt=\"biotech business development\" src=\"http:\/\/i1124.photobucket.com\/albums\/l571\/AbbyHartig\/Fullscreencapture113201150805PMbmp.jpg\" width=\"450\" height=\"218\" \/><figcaption class=\"wp-caption-text\">Just sign and the asset is all yours.<\/figcaption><\/figure>\n<p>Just sign a piece a paper and drive off with a new car.<\/p>\n<p>They sure make it sound east, don&#8217;t they?<\/p>\n<p>Yet <a class=\"zem_slink\" title=\"Volkswagen\" href=\"http:\/\/www.volkswagen.com\" target=\"_blank\" rel=\"homepage\">VW<\/a> does have a good point.<\/p>\n<p>They, as the seller, want to make it as easy on the buyer as possible.<\/p>\n<p>This thought is essentially what we were trying to convey in <a title=\"Biotech Business Development: One more time\" href=\"http:\/\/lacertabio.com\/2013\/06\/biotech-business-development-one-more-time\/\" target=\"_blank\">our last post<\/a>.<\/p>\n<p>Too many times we see &#8220;sellers&#8221; paint a complex picture that does not appeal to the instincts (especially financial instincts) of the buyer.<\/p>\n<p>So if you&#8217;re on the sell side of a biotech business development process, take a page out of the VW marketing playbook.<\/p>\n<p>Make the process as easy as possible for the buyer to understand.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"http:\/\/lacertabio.com\/2013\/06\/biotech-business-development-one-more-time\/\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"http:\/\/i.zemanta.com\/175430507_80_80.jpg\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/lacertabio.com\/2013\/06\/biotech-business-development-one-more-time\/\" target=\"_blank\">Biotech Business Development: One more time<\/a><\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=4e18010e-2e76-4fa3-a428-e6bfb67f4490\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Just sign a piece a paper and drive off with a new car. They sure make it sound east, don&#8217;t they? Yet VW does have a good point. They, as the seller, want to make it as easy on the buyer as possible. This thought is essentially what we were trying to convey [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[8],"tags":[],"class_list":["post-1326","post","type-post","status-publish","format-standard","hentry","category-pharmaceutical","entry"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/posts\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":0,"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/posts\/1326\/revisions"}],"wp:attachment":[{"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/categories?post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lacertabio.com\/wp-json\/wp\/v2\/tags?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}