Social Media – Lacerta Bio

The Coronavirus Vaccine Scam

Post author:Carlos
Post published:December 1, 2020
Post category:COVID-19 Drug Development Social Media
Post comments:0 Comments

Of course we are being facetious when we use the word “scam.”But it nevertheless reflects the opinion of a major portion of the US population that have, shall we say,…

Digital Marketing by Pharma Continues

Post author:Carlos
Post published:June 25, 2012
Post category:Marketing Social Media
Post comments:0 Comments

While we were all burning shoe leather at BIO2012 this week, the good folks at eMarketer published an interesting article on digital marketing by pharma: Digital advertising spending by the…

partnering360: Yet another networking platform?

Post author:Carlos
Post published:November 3, 2011
Post category:Conferences Social Media
Post comments:0 Comments

This week, our good "acquaintances" from EBD Group launched partnering360. What is it? According to EBD: partnering360™ is an online network of professionals in the life science industry, emerging from…

BIO Convention and Business Socialization

Post author:Carlos
Post published:July 7, 2011
Post category:Conferences Social Media
Post comments:1 Comment

We previously posted our comments on BIO 2011. However, one aspect of the conference that really stood out was the use of social media. Attendees were encouraged to provide links…

The New Marketing Trifecta

Post author:Carlos
Post published:May 18, 2011
Post category:Marketing Social Media

Flowtown has a terrific (and large!) graphic entitled "The New Marketing Trifecta." The trifecta refers to the three ways companies should (or could) be marketing their products and services. These are eMail,…

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